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What is SEO?

SEO is Search Engine Optimization.

Search Engine Optimization is the fine tuning of the code and content used on a website to make it more visible to search engines.

The more visible a website is, the higher it will rank when people browsing the web search for a particular word, term, product, service, or other information.

Visibility is especially important for organic or unpaid searches.

The more visible a website is, the higher it will rank on the results pages.

The higher the rank on the results pages, the more likely a visitor will click on your site and not a competing site.

Websites that have not had any Search Engine Optimization performed will rank lower in the results and possibly not be found at all in the hundreds, thousands, and often times millions of possible results.

What is SEO?

The alternative to Search Engine Optimization is Paid Inclusion.

Paid inclusion is the act of buying placement ads based upon keywords and can be very expensive ranging from a few cents to many dollars per click!

Search Engine Optimization is a much better solution financially and it quite often improves the structure, content, and experience for visitors to your site.

As of the date this page was written, if I had wanted to pay for people to find my page with the term What is SEO it would cost $10.30 per click, with over 11 million monthly searches!